Why advertise with Mums Like You

Here are a few of the many reasons why you should consider advertising with us:

1. You’ll reach a very dynamic & sophisticated mum audience. Our mums are active bloggers and online networkers. Quite a few of them are successful entrepreneurs. They are enthusiastic testers of new products and opinion-shapers within their mum communities. By engaging with our audience your campaign can potentially go well beyond our website.
   
   
2. From the outset we wanted advertising on Mums Like You to be accessible to everyone - from the self-employed mum, to the established businesses. So you don’t need a minimum budget in order to place a banner advert here, you can start with as little as £25 and purchase more views as and when you need to.
   
   
3. There is also no minimum period for your advert - so you can time it to suit your requirements
   
   
4. You remain in control of your campaign from placing the banner to tracking performance and our ad management system with give you all the necessary tools (at no additional cost to you)

How much it costs

Banner advertising on Mums Like You is priced on cost per thousand views/impressions. To incentivize our members, we offer preferential rates for advertising of member content. All other advertising is priced the same way for members and non-members.

Banners are displayed across the site. Targeting of specific pages or user subnetworks is possible upon request.

All prices are exclusive of VAT, standard 15% VAT rate applies

For all advertising and PR inquiries, please email: advertising@mumslikeyou.com or contact Ivet on 07740063677

How it works

Mums Like You gives you full control of your advertising campaigns, from the design of your creative to choosing where on the site to place it and what users to target. You can place, pay for your advert and see it displayed on our site in a matter of minutes. Moreover, you can track how effective your add is, through your personal Analytics tool, providing real-time data on the impressions and clicks your advert attracts.

Who can advertise

The simple answer is anyone that wants to reach a well targeted audience of mums in the UK. Recent surveys show that mums around the world are becoming increasingly influential in making important consumer decisions and although they may not always control the family budget, they have a say in what is being purchased. So whether you are a mum running your own business or a larger corporate, this is the place to reach out to potential customers, partners or employees in a simple and cost-effective way.

What can you advertise

If you are a member, you can advertise in a number of ways. You can promote your website through a banner ad, or you can advertise other content you have posted on the site such as activities, classified listings or your profile. So for example, if you organize parties for kids and you have posted a listing on our activities board you can further promote it by placing a banner ad on the site.

Similarly you can enhance the profile of your business, listed on the Marketplace by placing a banner ad with a link back to this listing.

If you are a non-member, you will be able to place corporate banner ads throughout the site, target specific user groups or areas of the website. So for example, if you are promoting a cosmetics range and you want to target our younger mums, you can choose the relevant age groups of our audience. Finally if you would like to talk to us about other ways to promote your business, please email us on advertising@mumslikeyou.com, we will be happy to talk

How to place an advert

Placing an ad is easy, it takes three simple steps:

Step 1
Register on the site as either a company or a mum [ View Screenshot ]

Step2
Go to your profile and in the My Content tab select Campaigns [ View Screenshot ]

Step 3
Click on Create My Campaign button at the top right hand side of this window. Here you can choose where to place your advert, what user networks to target and whether you want to show your advert to the public or just registered users.

[ View Screenshot ]

Once you have done that, you can to choose your pricing plan. Pricing plans can be based on either price per click (CPC), price per view (CPM) or pay per period. Please select the price per period option and press Continue. Then, upload your creative, add text and preview the add. If you are satisfied with your advert, press Continue to Payment.